Jennifer True

Jennifer believes a good financial plan is only as strong as the details behind it — the numbers checked, the projections current, the small changes in a client's life caught before they become big surprises.  That belief is what drew her to financial planning.  She studied engineering and math at Colorado State University, and that analytical foundation, paired with a natural creative streak, makes her an excellent problem solver — sharpened further by earlier work in tax preparation and mortgage processing before she found her place at Innovative Financial.

As the firm's Paraplanner, Jennifer manages the software behind every comprehensive plan, preparing reports, updating portfolio projections, and flagging changes the team needs to know about. Outside the office, she enjoys drawing, painting, and crafting while her dog, Gracie, is something of an honorary team member, often spotted wandering the halls.