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Life Goals

By Jim Jenkins

If you’re looking for ways to decrease your profits, eradicate employee morale, decrease the value of your reputation and lose customers, then I’ve got the perfect solution for you: Do away with Trust.

Hang a sign in your office that says “Service is our number one priority, ” then cut your staff’s hours, get rid of any incentives, make promises you don’t intend to keep, and then micro-manage everything your employees do. You’ll be well on your way to success at a new level.

Okay, that’s a rather drastic message, but I’ve run into many an organization that failed to see the value of trust and why it matters so much in today’s economy.

Trust affects your bottom line— the way you treat your employees will inevitably have an affect on the way your company treats its customers. As adults, we don’t like to be treated like children nor do we like someone looking over our shoulders every time we make a move or make a decision. If you’re spending a lot of your time and energy reviewing reports and procedures making sure your employees are getting the job done, you’re probably unaware of how their morale and lack of enthusiasm isn’t bringing in repeat or additional business.

George S. Patton said, “Don't tell people how to do things, tell them what to do and let them surprise you with their results.”

That is the beauty of trust. If there’s no trust between employer and employee, how can the customer justify trusting the company? How can they believe that their needs, be they a physical product or a service product, will be met?

Trust is built on relationships. It’s about keeping commitments, acting with integrity, communicating openly, listening without judging, respecting others, and being willing to admit mistakes and asking for help when you need it. When there is trust between employer and employee, and trust of oneself, work runs more smoothly, projects are completed, morale is high and clients will see that.

So imagine what your business would look like if you were to trust your employees more. What would it be like to come to work every day and trust that your employees are going to do a good job, that you can empower them to make their own decisions and they can use their own judgment to solve problems? And notice what happens when you also trust yourself!

During the next thirty days, take 10 to 15 minutes at the end of the day to reflect on the following questions. You might want to get yourself a journal to record your responses and see how they evolve over time:

1.When did you find yourself trusting/not trusting?

2.What was your decision based upon?

3.How did your decision affect your relationship with this person?

4.How did your decision affect the work you were intending to accomplish?

5.What action will you take from what you have observed?!

Life goals. Money goals. In that order.

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